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In the United States, coaching is a billion dollar industry that employs over 20,000 people every year.
A percentage of the population, usually the higher income brackets use personal coaches for everything from self-confidence to learning to play tennis and a study by the Chartered Institute of Personal Development found that more than 90% of organizations have used coaches in some capacity in the past and 70% were planning on continuing or even increasing their coaching within the company.
Coaches are people who have had enough success in their life in a particular field that they feel they are qualified to coach others.
Sometimes, coaches are educated or certified in a particular area and sometimes they just rely on their own experience.
A coach is someone who will hold you accountable.
If you set goals and then try to achieve them yourself, you are probably not going to hold yourself very accountable.
A coach also provides a reflective surface for you to talk to.
Sometimes, all people need is for someone to listen to them, and they can figure out the solution themselves.
A coach is also a great resource if you aren’t good at planning or keeping track of things.
A coach has been in your shoes and knows what things to avoid and what things you should do.
Identify where the client actually is and how far they have to go to reach their goals.
Create a safe environment for them to reach their goals.
Give them permission to achieve their goals. Some people are their own worst enemies.
Set higher standards than they would have set for themselves.
Help them build a structure for success.
Give them the support that they might be lacking.
Give them tools to make changes.
With so much information on the web and not knowing who to turn to about learning how to start your own coaching business, it's no wonder some people are just stuck.